There will be no delivery Saturday, April 6, or Saturday, April 20th.

Liquid Laundry Detergent (Hypoallergenic)


Rustic Strength’s beautifully clear liquid laundry detergent is derived from renewable resources and plant derivatives. It’s truly hypoallergenic for a clean and simple laundry experience. This detergent is safe, mild and gentle for infants, babies, kids, teens and people with sensitive skin. It’s delicate on all your delicates!

• Great for high-efficiency (HE) machines
• Readily biodegradable (60% in 10 days)
• Renewable resources
• Low suds
• Non allergenic
• No fabric softeners
• No unnecessary fillers

This product is made with an optimized blend of surfactant soaps designed to clean a variety of soils. This is the next generation of environmentally friendly cleaning agents with no optical brighteners.

In stock




Small load  – 1/2 to 1 oz of detergent
Medium load  – 1 to 2 oz of detergent
Large load  
– 2 oz of detergent

We do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure a proper cleaning.

How to Make it Zero Waste:

You’ll receive this product in a refill container. Use it to fill up a jar or soap pump you already have, or purchase one from Carefull Goods. When empty, rinse and dry the jar and when you’re ready for another refill, return the jar to Carefull Goods, either by bringing it in to the Olive Branch or set it outside your door to be picked up with your next delivery. You’ll recieve $1 off your next purchase by returning the jar. The jar will be cleaned and sanitized and used again by Carefull Goods.

Production Information:

Made by: Rustic Strength
Made in: Mansfield, MO

Family Owned and Operated

The family at Rustic Strength believes that what you pour into the earth you will get out of the earth. They started their company in order to reduce the harmful chemicals in their lives. I love their commitment to reducing plastic waste, including their Close The Loop Program which allows me to send their shipping containers back to them to reuse.

Ingredients: Filtered deionized water, ethoxylated alcohol surfactants, dodecylbenzene sulfonic acid, octyl dimethyl amine oxide, natural sea salt

A deeper dive into these ingredients:

Filtered deionized water – high purity of water
Ethoxylated alcohol surfactants  - environmentally friendly surfactant that helps grab oil, dirt and grease.
Dodecylbenzene sulfonic acid -  biodegradable surfactant that assists the other surfactants in removing dirt, grease and oil
Octyl dimethyl amine oxide – biodegradable and renewable resource surfactant that helps break surface tension in the liquids assisting other surfactants in removing dirt, grease and oil.
natural sea salt

No Parabens, No Phthalates, No Perfumes or Fragrances, No Synthetic Colors or Dyes, No Sulfates (SLS and SLES)
Plant-based. Gluten-Free. Vegan.


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